Funeral Consumers Alliance

Hi Don, Thanks for commenting. Let me clarify a point. You said, "I believe that these numbers, as they have been researched, have as much merit as having two shoe stores in the same strip center." That misses the point. Funeral competition is not the same as shoe sales competition. There's *only one funeral* you can sell to every customer. But with shoes (or clothes, or anything), you can induce the same person to come back and buy more and more products. You can't do that with funerals - there are a fixed number of deaths to go around. That means the more funeral homes there are in one area, the higher the prices are going to be. With more funeral homes, each has less volume - the only way to pay the bills is to jack up the prices. That's just not the same as retail operations that can make a repeat customer out of the same person with special discount sales, promotions, etc. Josh Slocum Exec. Director FCA