An Open Letter to the National Funeral Directors Association- Posted by Josh Slocum, Executive Director, Funeral Consumers Alliance
I was delighted to see the latest issue of your magazine, The Director, staring at me with its inviting cover. "The Growth of Green" leaped out. NFDA is getting behind green funeral options? Great! FCA hears from so many consumers who want an ecologically friendly send-off, and the more mainstream funeral businesses that get on board, the easier it will be for us to help them.
As usual, Chris Raymond's editorial was spot-on:
Whether you're aware of it or not, presently strive to offer green options or just hope the whole thing will go away, I urge you not to dismiss growing consumer consciousness of the burden of their "ecological footprint" will have on future generations as a mere fad . . . .jump on the green bandwagon by making sure your firm offers a variety of green products/services at a range of prices and advertise this fact to your community.
Click "read more" for our dissection of the unfounded nonsense NFDA has published about green burial. . .