6/8/11---"Why, it's awfully nice of you to pay to advertise our business, especially after you gave us thousands of dollars to bury your dad!" That's what Texas funeral homes should tell their customers. After all, grieving families in the Lone Star State are spending between $1 and $2 million every year making sure funeral home logos show up in the newspaper. What's that? You didn't know?
Of course you didn't, because funeral homes aren't telling you. The Funeral Consumers Alliance of Texas has discovered many mortuaries are inserting their logos into the newspaper obituaries, notices that consumer families pay for. FCAT's Jim Bates, also on the national FCA Board, reports the price for a column-inch of space runs from $33 to $95 in the newspapers he surveyed. Strangely, none of the itemized funeral bills Bates examined disclosed the advertising charge consumers paid, and Bates wants the Federal Trade Commission to know about it.